Social Listening

The way consumers socialize online has become a cornerstone for social media marketing. The digital conversations about your brand can be used as tools for engagement, customer service, and more. What are people saying about your brand online? Social Listening is a marketing tool that...

Paying It Forward

Mentorship is an invaluable resource for real estate professionals. Those who are overly ambitious may be able to excel in their careers on their own but there’s no doubt that most people will do better with an involved advisor by their side. With so many...

Plyscrapers

When you think of how wood is used in real estate, you probably imagine a quaint log cabin or a suburban neighborhood home. Residential wood construction is still alive and well but commercial real estate developers have also begun incorporating wood into their mixed-use projects....

Facebook and your Small Business

According to a post by Mark Zuckerberg, Facebook’s News Feed is going to see a major overhaul in the near future. After an exhaustingly long year of explosive news (and fake news) sharing on the social network, Facebook titans have finally decided enough is enough....

How Real Estate Has Changed

Real estate has evolved a great deal in the past few years and will only continue to develop. Marketers, sellers, buyers, and property owners alike are all seeing the impact of these changes. Trends in technology, social media, and buying power have changed the industry...

The 18-Hour City

When you think of places like New York City or Los Angeles, you probably imagine the non-stop hustle and bustle, the buzzing sounds of urbanity, and the colorful lights that illuminate the streets. These energetic areas are often referred to as 24-hours cities. With their...

A New Way To Buy

Ever since its creation and public release in 2009, Bitcoin has been gaining traction as a unique form of currency. The digital cash alternative is changing the way people buy and sell products and numerous industries have begun offering Bitcoin as a payment option for...

The Silent Demolition

If you heard a local building in your city was going to be demolished, you would probably expect to see massive wrecking crews, explosives, jackhammers, and the like. You might even see delayed traffic, walled off sidewalks and tons of dust and debris. This process...

The New Virtual Tour

Imagine making a cross-country move to a place you’ve never been with no friends or family in town. It’d be incredibly difficult to spend a Saturday morning touring new apartments when you have to hop on a flight, check into a hotel, and then say...

Giving Existing Multifamily an Edge

There’s no beating the newest, shiniest apartment project, right? Wrong. Though the appeal of cutting-edge finishes and technologies can’t be denied for certain demographics, with the right branding and positioning, older multifamily communities are seeing occupancy rates increase and even rival their newer competition. Can...