What You Really Need to Know About Facebook’s Algorithm

Even if you’ve never heard of a Facebook algorithm before, if you’ve used the platform in the last few years, you’ve been affected by it. The easiest way to describe what the algorithms actually do is by breaking down a scenario we’ve all seen before...

How to Make Your Website Feel ‘Bespoke’

Here at Idea, we’re constantly on the lookout for what’s new and fresh in web design, which means we spend a lot of time looking at the design of new websites. But, in our most recent research, we’ve found that we’re coming across more and...

Fall 2016 – What Should We Expect from Real Estate?

Traditionally, Fall is the time of year when activity in the housing market slows down, after a booming spring and  summer. But, as 2016 has been a year of bucking trends in the real estate industry, what should we expect as fall approaches?   Strong Seller’s Market 2016...

Not Your Grandmother’s Retirement – Building for Boomer Buyers

The Boomer generation is setting a new precedent for aging and retiring. Unlike previous generations, boomers are continuing to lead active, healthy lives well into their retirement, and while they’re certainly looking for something different in a new construction home than millennials or Gen-Xers, they’re...

We’re Halfway through 2016…What’s Next For Social Media?

It may seem hard to believe, but we’re already at the point in the year where 2017 is closer than 2015. And since social media is an ever-evolving medium, it’s time to think about what you’ll be doing online in sixth months’ time so you’re...

4 Signs It’s Time for a Rebrand

Your brand is your calling card, and if you’ve been in business a while, the idea of changing things up may seem daunting, at best. But, when done right, and for the right reasons, a rebrand can help your business move into the future and...

3 Reasons Why 2016 is the Year to Sell!

If you’ve been considering a relocation, upsizing or downsizing your home, experts agree that now is the time to sell. But, what is it that’s making this year such a strong seller’s market? Here are just a few of the factors at work.   The Market Remains...

Rebuilding Your Website? 3 Things to Keep in Mind…

Whether you’re rebuilding your website in-house, or using an agency to get the job done (by the way, we know some people who can help you out, if you’re looking!) – chances are, you’re faced with a lot of options and decisions that can get...

Facebook Ads – What Works Best for Real Estate?

Every month, 1.65 billion users log into their Facebook accounts to scroll through their newsfeeds. These users have shared their lives with the platform, from the places they like to eat to where they work and their favorite sports teams. And, if you’re doing business...