As many may well know, simply having a website alone will never guarantee new business, nor does just getting high amounts of traffic and attracting leads. Since social media is the newest kid on the block, many still do not realize its potential for driving...
Every major college and NFL football team sees its game plan shaped by its offensive and defensive coordinators, working in concert with the head coach in order to stay ahead in the game. For real estate, 2016 will see investors, developers, lenders, users, and service firms intertwined...
If the past few years have taught digital marketers anything, it’s that keeping up with effective Internet promotion techniques is no easy task as the online marketing and advertising industry grows increasingly complex. A recent Gartner survey reveals that digital marketing is now the mainstream, and 98%...
It’s no secret that the vast majority of your potential customers and current clients have a Facebook account. Since Facebook collects an enormous amount of personal data, Entrepreneur tells us that it is the ideal platform to learn more about your target group and reach...
People have critical first impressions when it comes to your logo and website. Your brand isn’t just reflected in your colors and design; according to SociallyStacked.com your font matters just as much! Certain typefaces can draw out specific emotions in people. For instance, plainer sans-serif fonts...
You may think that Pinterest is for pictures of wedding cake and cats. You’re partially right, but it has rapidly become a growing medium for small businesses as well. Here are some ideas to leverage this social media newcomer for your business. Create interesting boards. Most companies...
As a marketer, it’s important to think about how you utilize colors and what the colors you choose say about your business. According to Marketo, research has found that different colors provoke very different reactions in people. In this infographic below they show what these emotions...
Less than a month after it introduced multimedia content to users’ profile pages, LinkedIn has rolled out similar functionality for status updates. You can now upload images, documents, and presentations to any post. This new feature will provide users a much broader and richer opportunity to...