To Pin or Not To Pin…That is the Question

Despite its quickly growing popularity among consumers, Pinterest does not yet have a reputation as the most effective social media platform for a business, unless your business has to do with pets, Do-It-Yourself crafts, or recipes (AKA, unless you’re Martha Stewart, who by the way,...

Take a Tip from Retail Giants- The Do’s and Don’ts of Rebranding

It’s been a long and rough five years since the economy took a downturn, and undoubtedly, you’ve seen changes in your business. Now that things are improving, you are probably looking ahead and wondering how your brand needs to change to be prosperous in the...

Making the Most of Your Facebook Cover

Facebook page timelines offer great features for your business, including the ability to pin and highlight posts, add your company’s milestones, and monitor engagement with page insights. But it’s the cover image that makes the first impression. Are you leveraging this visual to make the right...

How Well Do You Know LinkedIn?

LinkedIn has been proven more effective at generating leads than Facebook or Twitter, especially for B2B companies. It boasts over 100 million users and affords brands and individuals the opportunity to build valuable industry connections that can lead to new business, co-marketing and affiliate agreements....

8 Things You Must Know About Your Perfect Client

Do you want to really reach your audience with your marketing message? It doesn’t matter if you are using traditional print or new media campaigns, if you don’t know who your buyer is you won’t get anywhere. Make sure these questions have CLEAR and SPECIFIC...

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