Believe it or not, direct mail marketing can be as multifaceted as a digital campaign. As a marketer, you wouldn’t assume that doing all of your digital ads on a computer means they can’t be diverse and engaging. So don’t let the paper mail medium...
Done right, social media contests are a brilliant way to get your audience excited about your brand and engaged in your content. Winning a contest feels great and when the consumer is in a good mood, they’re more likely to make purchasing decisions in your...
Every year, a new set of marketing trends surface with surefire strategies for attracting consumers. With the goal of viral potential, marketers set out to differentiate themselves from the competition to generate as many likes, shares, and online conversations as possible. While engagement is fantastic...
Technology is getting smarter, and so are the scammers who use it with malicious intent. These fraudsters are always on the cutting edge of technological advances, searching for new ways to exploit unsuspecting users. As marketers target mobile apps for advertising opportunities, scammers are using...
A picture is worth a thousand words. This proverb is especially true in the marketing world. The imagery used in digital content significantly impacts the way consumers perceive a brand. Designers are tasked with finding images that accurately reflect the tone, style, and message of...
Do popular brand names really provide better products and services? The jury is still out on a definitive answer, but the success of companies like Brandless and other similar services certainly show a changing market. Some businesses have found success relying less on name recognition...
According to a post by Mark Zuckerberg, Facebook’s News Feed is going to see a major overhaul in the near future. After an exhaustingly long year of explosive news (and fake news) sharing on the social network, Facebook titans have finally decided enough is enough....
Technology is constantly changing. From small enhancements that make everyday items easier to use to never-before-seen innovations that change the world, this evolution never stops. Though some advancements may make their predecessors obsolete, it’s important to marry old and new when it can better our...
Email marketing can undoubtedly function as a useful promotional tool. But for the average consumer, a misguided email campaign has the potential to be just as much of a nuisance as telemarketers who refuse to remove you from their phone list. An effective e-blast compels...
There’s no beating the newest, shiniest apartment project, right? Wrong. Though the appeal of cutting-edge finishes and technologies can’t be denied for certain demographics, with the right branding and positioning, older multifamily communities are seeing occupancy rates increase and even rival their newer competition. Can...