Using QR Codes to Engage

QR codes seem quick and easy – they’re all about convenience. But when you think about it, in order to take advantage of them, they require people to own a smart phone, have a QR reader downloaded and installed, and have their phone handy with...

Things to Consider When Mobile Marketing

Since there are four mobile phones sold for every PC that is sold, mobile marketing has rapidly become a medium that you can’t ignore and hope it goes away! Mobile marketing brings with it special challenges and opportunities. You can use the features of a mobile...