Are You Making These Mistakes in Your Newsletter?

Do you try to connect with your audience with a monthly newsletter only? Are you seeing the results from your efforts? Chances are, you’re not. If you rely on the monthly newsletter approach by publishing a newsletter at a fixed date every month, regardless of whether or...

Headlines for Blog Success

Your blog headline will determine how successful you are in communicating your message. A high impact headline compels potential clients or buyers to click through from the search engines to your blog. Your compelling headline can do all this: Rank well in search engines Attract traffic from search...

Is There More Than Just a Click-Through Rate?

Many marketers resort to the basics when it comes to discerning the performance of an Internet display ad. The click-through rate (CTR) is not only easy to understand, but also easy to explain to clients, who typically expect a black and white “confirmation” of the...

Top 3 Digital Trends

Online marketing and the digital world are ever changing.  Here are three of the top trends happening today… subject to change, of course! Mobile and desktop are becoming one. The dividing line between mobile devices (remember, iPads / tablets are actually mobile devices) and personal computers...