Idea Associates has had the privilege of working with the Isakson family in a number of real estate ventures. Senator Johnny Isakson, a longtime business partner, has recently decided to step down from his role in the U.S. Senate due to health reasons. Senator Isakson...
People relate to other people — not businesses. That is the driving force behind all successful social media channels today. So what is the best way to connect with your customers and clients? Through stories. Humans have been exchanging stories since the days of cave drawings....
Remember when you first started dating your special someone? Did you jump in, head first with expectations of what they “owed you” or were you constantly thinking of little things you could do to surprise them and make them smile? A card, an impromptu dinner,...
Most email marketers focus on getting the right message to the right people, but the message also has to be delivered in the right format and language of your audience. How do you produce the “right message” in the right format? Design needs to be effective, not...
There has been a great discussion going on in one of my favorite LinkedIn groups recently - What are your five best tips for a marketing website? I saw some great viewpoints, strategies, and suggestions that I agree with 100%! But there were also vital points...
What is one of the biggest shifts in today’s advertising paradigm? Real reviews from real clients are far superior to the best marketing copy in the world. BUT… the second piece to this paradigm is that good reviews create no value for you if you can’t...