If you’re playing the social networking field, you know that there’s no magic formula to become a credible brand. It takes time and patience to build trust among your audience; however, consistency and frequency are not always the keys! You can consistently post about all...
Many of us find it easy to share our personal life events, photos, and pet peeves over Twitter. Why, then, are we terrified to show a hint of personality on our corporate Twitter account? In some of the larger companies, all tweets have to be run...
Many companies approached with the idea creating social profiles for their business balk at the idea of customers having a forum to offer negative comments or complaints. We always tell them the same thing: they’re talking about you online anyway; why not encourage comments to be...
Have you ever written about a topic with authority that your ideal readers are dying to know more about? Even though you may contact all of the top players in your industry pointing them to the post, no links come back to you. No replies from...
Today, bloggers are a main source of news for millions of readers. Their articles are typically better researched, more detailed, and more honest than newspaper or magazine articles. They may also be completely false, as bloggers do not fall under the same editorial scrutiny that...
What is one of the biggest shifts in today’s advertising paradigm? Real reviews from real clients are far superior to the best marketing copy in the world. BUT… the second piece to this paradigm is that good reviews create no value for you if you can’t...