Tips on How to Write Newsletters for Nonprofits

At Idea Associates we work with many Nonprofits as a way of giving back to the community. Here are some tips on how to write engaging newsletters that will get opened, read and acted on by Nonprofits’ target audience. Ask what your audience wants and deliver...

What Do Gen Y Renters Expect?

How do apartment managers attract and keep up with tech-savvy Gen Y renters? What amenities are they looking for? Here’s one key: upgrades. They view rental communities just like their cars and smartphones– having the ability to constantly change and be upgraded. So what do “upgrades” look...

Reaching Gen Y for Multifamily Housing

Is Generation Y really that social? Not online, but for community events? They may be, as long as there’s a specific focus with hands-on demonstrations. Stephens of Ross Management holds a positive view on this subject and says the current generation is indeed attracted to community...

Buyers Prefer Neighborhoods with New Homes

April was new homes month. New homes benefits are typically thought of in terms of the house itself, but the bigger picture reveals that buyers also prefer new home neighborhoods. How is new construction classified? The American Housing Survey (AHS) defines it as homes that are...

How To Attract Young Renters

Millennials… the coveted demographic. Wikipedia says characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies. It is believed that they will save the housing market,...

Why Isn’t My Facebook Community Growing?

Are you wondering why your Facebook Page's community isn’t growing faster and why people aren’t engaging? Growing a community is harder on a Facebook Page than on other forms of social media. The level of engagement and result of your efforts must be tied to a...

Shift in Buyer Wants and Needs

Aging boomers are reluctant to sell their homes for two reasons. One, they may be in trouble with their mortgages and are waiting for the market to rebound and two, they are healthier than their parents’ generation and will likely delay the move to retirement...