How Are Brands Turning Social Complainers into Brand Advocates?

Ad Age recently stated that when an unhappy airline passenger can pay Twitter to show his complaint to tens of thousands of potentially interested people, it's safe to say something profound has changed. Today, a consumer's megaphone is more powerful than a brand's message. Individuals can...

04 December, 2013
Do Consumers Care if Your Brand is Socially Responsible?

Does a shopper really make purchasing decisions based on how a company treats its employees and the environment? Believe it or not this is becoming a bigger and bigger concern for shoppers. We’re not talking just organic, tried and true “green” brands; more and more, these...

13 May, 2013