How to Stay in Your Fans’ Newsfeed with Great Content

With all the changes to Facebook’s news feed algorithm, these days it’s known that fewer fans are seeing posts from business pages. We hear a lot of businesses complaining about this, but let’s be reasonable – Facebook owns Facebook. They’re going to change things. Frequently. Instead...

Why You Should Still Be Kickin’ It Old School

Although you may keep hearing that “print is dead” and “this is the digital age,” this does not mean you should only market your brand online. Entrepreneur.com recently talked about a Pew study that found that 73 percent of surveyed people 18 years of age and...

5 Ways to Make Sure Your Ad Campaign is Ineffective

1. Take all the copy from your client’s 8-page brochure and fit it into a print ad. We are now a society amid information overload. No one has time to read long, descriptive paragraphs about a...