Marketing with authenticity is not a new concept, but it is evolving. The expectations of the consumer for a business are increasing. What some have described as an era of buyers “not being brand loyal,” others might more accurately say is that the requirements to...
Brick & Mortar retail stores are no longer about buying products but trying products. Consumers want experience. Purchasing is only increasing in convenience as online shopping and shipping technology grows, removing the “need” to enter a storefront. That’s why companies are strategizing how to rethink physical...
Reviews play one of the largest roles in consumer behavior. Buyers value experience when making a purchasing decision, and now those buyers can voice their experience publicly about your product or business. On average, 77% of shoppers have bought because of their trust in reviews. Reviews...
Customer behaviors change over time, especially with the ever-advancing digital trends. Testing content and reviewing your goals regularly gives you the ability to adjust your strategies to meet these changes. If your website and social media is constantly barraging customers with sales offers, tired graphics and...
Whether it’s channel surfing when commercials come on, recording shows and skipping through advertisements, or selecting “Skip Ad” the very second it becomes available online, 50% of Americans report they will do ANYTHING to avoid seeing ads, according to Media Post. An interesting new report from...
MediaPost recently discussed a study from The Society For New Communications Research, indicating that with greater access to information and news, heightened awareness and shared opinions over social networks, consumers are more discerning about the companies they choose to do business with and support. We...
Does a shopper really make purchasing decisions based on how a company treats its employees and the environment? Believe it or not this is becoming a bigger and bigger concern for shoppers. We’re not talking just organic, tried and true “green” brands; more and more, these...
According to a new eMarketer report, “Internet Radio: Marketers Move In” the Internet radio audience is growing. Shifts in consumer listening behavior from terrestrial radio to streaming stations have users embracing internet radio on a growing range of devices. Internet radio advertising currently is a very...
For a while we’ve been talking about the importance of having your website mobile friendly, but a big shift is about to happen that cannot be ignored by marketers: consumer behavior. How the consumer behaves regarding shopping, entertainment, ads, information, and communication is changing big...