The Psychology of the “Like”

If you’ve never posted a Facebook status that you found funny/amusing/interesting, and then anxiously spent the next hour checking your phone or computer obsessively to see who “liked” it, then you probably don’t use Facebook. The Facebook “like” is now a form of social validation...

How Do Consumers Feel About Ad Tracking?

Today’s consumers on the web have expectations about privacy; how does that fare with new ad companies’ new practices of tracking, collecting and sharing data without their permission? When asked if they would allow companies to track, collect and share data about them in exchange for...

Redefining Luxury – the Elite Millennial

According to the Mendelsohn Affluent Survey, there are currently 11.8 million Millennials aged 18-30 living in the U.S. with annual incomes over $100,000. 34% of them have actually been wealthy throughout their lifetime. This demographic will be 2018’s largest generational segment in the luxury consumer market....

Video Blogs: Love ‘Em or Leave ‘Em?

Video brings so much value to your message.  If you’re not offering some sort of video to your audience you have a lot of catching up to do! As a marketer I know these things. However, as a consumer, I do have mixed feelings about the...