Unsearchable

What word or phrase do consumers need to type into a search engine to find your business online? If you don’t know the answer to that question, chances are your consumers don’t know either. In order to take advantage of the vast opportunities the digital...

Consumer State of Mind

Every year, a new set of marketing trends surface with surefire strategies for attracting consumers. With the goal of viral potential, marketers set out to differentiate themselves from the competition to generate as many likes, shares, and online conversations as possible. While engagement is fantastic...

Mobile Fraud

Technology is getting smarter, and so are the scammers who use it with malicious intent. These fraudsters are always on the cutting edge of technological advances, searching for new ways to exploit unsuspecting users. As marketers target mobile apps for advertising opportunities, scammers are using...

The new short-term lease

  Through the digital marketplace, prospective renters and property owners can connect with one another easier than ever. Online lodging and hospitality services like Airbnb offer an increased number of options and leasing opportunities which can often circumvent traditional housing standards. These platforms succeed in simplifying...

A Room with A View

There’s nothing more relaxing than stepping out on your balcony on a sunny afternoon and taking in the gorgeous view of the concrete wall next door. In case your sarcasm detector is busted, we can definitely think of a few things more relaxing than your...

Content Is Still King

At Idea Associates, we hereby decree that content is still king. And we’re not the only marketing professionals who think this way. Ever since Bill Gates crowned content as the king of online success in his infamous 1996 essay “Content is King”, the internet has...

Is There Stock in Stock?

A picture is worth a thousand words. This proverb is especially true in the marketing world. The imagery used in digital content significantly impacts the way consumers perceive a brand. Designers are tasked with finding images that accurately reflect the tone, style, and message of...

Robot Furniture

Redecorating takes on a whole new meaning when you incorporate the tech of the future. Robotic furniture is the latest solution to space saving in small homes and apartments. Your 500-square foot apartment has much more room to spare when you can tuck your entire...

Amenities Arms Race

With the number of renters on the rise, the multifamily sector is growing and adapting to evolving consumer interests. Property Owners are renovating apartments, adding modern features, and implementing new ways to get prospects in the door. Amenities are also factoring into investment decisions and...

A New Way To Buy

Ever since its creation and public release in 2009, Bitcoin has been gaining traction as a unique form of currency. The digital cash alternative is changing the way people buy and sell products and numerous industries have begun offering Bitcoin as a payment option for...