WIIFM?

Though it may look like the call letters for your local radio station, answering the acronym WIIFM is actually one of the most surefire ways to create a successful marketing campaign in 2016. But, what does it mean? And how does it affect my marketing?   “What’s...

3 Tips for Reaching Boomers on Social Media

Social media, once thought to be the land of Millennials and the occasional Gen-Xer, is now the domain of almost all generations, but most especially the Boomers. While they may be considered ‘late adopters’, adopt they have, and Boomers are doing social their own way....

The State of The Market: Spring 2016

Spring is upon us, and with it comes real estate’s busy season. But, what should sellers and buyers expect to see in the next few months? This year, lots of growth and demand! Here’s a look at some of the real estate market trends that...

Material Design: Teaching you to brand like Google?

For a few years, ‘flat’ has been the reigning buzzword in the design world. Clean, sharp lines with little shading or drop shadow paired with simple vectors and plenty of white space have provided a respite from the once popular ‘3D’ look of the early...

It’s Time to Tell a Story.

It’s a question that has haunted marketers for generations, and seems to have only been amplified in the oversaturated digital age – how do you get your consumer to stop and pay attention to what your post or tweet has to say? Even better, how...

Why and How to Use Cinemagraphs in Your Marketing Campaign

Now that GIFs are the stuff of redditor reactions and Facebook Comment strings, what is the next step for the design-savvy marketer looking to use an eye-catching moving image? It’s called the Cinemagraph. Though the term may sound like the name of a course at...

This Just In: Consumers Don’t Actually Hate Advertising

With the ability to skip ads, fast forward through commercials, and employ pop up ad blockers, the message to marketers has been clear: consumers don’t want to be annoyed by advertising. It’s a daunting task to reach your audience with your message when they don’t...

Building Emotional Connections is the New Marketing

Consumers are inundated with over 5,000 advertisements each day, only 12 of which will actually make an impression on them. How can your business increase its chances of being in that golden “dozen?” To really stand out in modern times you must craft emotional connections with...

Millennial Consumers – Not So Out of Reach

The almost mythical millennials – many marketers still don’t understand how to reach this generation of 18-34 year-olds. They are viewed as having attention deficit disorders due to consuming information across multiple screens, and they certainly don’t like traditional advertising. While sometimes viewed as “lazy and...

Brands – Stop Talking AT Your Customers

Today’s technology allows us to make digital ads personal and targeted; yet brands continue to use these advanced digital platforms for old marketing tactics – shouting and touting about themselves. It doesn’t matter if you convey your message from a shiny new social network or...