Advertising Should Solve Problems

The average person sees more than 3,000 ads a day, yet less than 10 are remembered. Your message is competing with others over multiple channels: newspapers, magazines, websites, banner ads, Blogs, mobile ads, emails and more. How do you stand out and be effective? You must listen...

Social Listening – Yes, It’s Important

More and more brands are learning that listening over social media is far more important than broadcasting. Consumers want to be heard, not talked to. Why Listen? Social listening offers opportunities to interact directly with consumers. But it’s not just about setting up a monitoring account and...

Out With the Selling, In With the Serving

In a recent article by Greg Harrelson on ActiveRain, he talks about how consumers control the mute button in today’s real estate industry. Yes, there are new technologies coming out regularly, but it’s the change in consumer habits that make the biggest impact. For example, consumers...

Getting Mobile Engagement from Your Audience

According to Clickz.com, a recent study by Initiative (a media agency) revealed that voucher codes, QR codes, and brand mobile websites drive the most engagement from consumers compared to mobile banner ads. It clearly shows that activities that can only happen on mobile yield the most...

Do You Have a Disaster Plan?

There is a gap between the way many companies and consumers view their social media accounts. This gap has proved to be toxic for any brand on any platform. Many businesses view social media as strictly a marketing tool and an extension of their advertising...

How to Enhance Your Digital Ads

So much of a media buyer's time goes into determining which ad units are best suited to a campaign. Which position is viewed or clicked the most? Do people respond to ads that expand and demand your attention? Does video work? Format and position are two...

What Is Retargeting?

Typically, only 2% of shoppers convert to buyers on the first visit to an online store. Retargeting brings back the other 98% by keeping track of people who visit your site and displaying your ads to them as they visit other sites online. How does it...

Still Making These Mistakes in Social?

One of the biggest mistakes brands are still making in social is overemphasizing themselves. Companies are spending time and money to acquire a larger audience so that they can talk at more people, while simultaneously ignoring the fact that those people aren’t message receptacles. They...

Are You Prepared for the Mobile Shift?

For a while we’ve been talking about the importance of having your website mobile friendly, but a big shift is about to happen that cannot be ignored by marketers: consumer behavior. How the consumer behaves regarding shopping, entertainment, ads, information, and communication is changing big...

One Negative Experience? Look Out!

How important is online brand reputation to today’s connected consumer? If you want to truly see how they rely on each other for purchasing decisions read these scary stats below: 80% of consumers change their mind after reading a single bad review (Cone Communications). 96% of Facebook...