Generation Z: Hey, Big Spenders!

The 20 million US children aged 8 to 12 are the new power players of consumerism. Yes, today’s tweens are now known as Generation Z. It has been estimated that they are spending $30 billion of their own money annually and influencing another $150 billion...

Consumers Snacking on Content – What Does it Mean for Marketers?

Today our high-powered smartphones are always on. This means that we always taking in content… just in smaller portions. Smartphone users truly stand apart from other consumers in the way they shop, communicate, and take in media, as well as how they use their spare time....

Millennials: Lazy and Entitled?

New studies by The Boston Consulting Group, Barkley, and Service Management Group show Millennials in stark contrast to their reputation as the lazy and entitled generation. In fact, they are actually engaged in consumer influence with distinctive buying habits. According to Christine Barton, a partner at...

Five Ways to Ease Prospects’ Uncertainty

According to the NAHB, newly built, single-family home sales hit a record low in February, declining by 16.9 percent to be exact. These numbers reflect the continued uncertainty of consumers in the overall economy, not just that housing recovery is hesitating. While the ...