Your company website shouldn’t be a supplement to what products or services you offer; it should be as strong as, if not stronger than them. Without this, you will have a hard time reaching clients and customers. Here are some things that make a website...
What’s “Groundhog Daying?” You know, that movie with Bill Murray where he keeps repeating the same day over and over again...
Original video content can be an extremely effective marketing tool for brands, yet according to Clickz.com, most still aren't using it to engage consumers. What’s the hesitation? It’s been proven again and again that consumers are watching more videos through social media all the time. This...
When it comes to your website, you’ve been told over and over again that content is king, and keeping it fresh is the way to keep your customers and clients happy. While that is always a good rule to follow, the latest research on the...
It used to be that if you started a blog the best and most honest way to build an audience was by publishing great and helpful content. Educate your readers and they will flock to you for the information. Jon Morrow wrote a great post on...
With all the changes to Facebook’s news feed algorithm, these days it’s known that fewer fans are seeing posts from business pages. We hear a lot of businesses complaining about this, but let’s be reasonable – Facebook owns Facebook. They’re going to change things. Frequently. Instead...
You may be posting the best content relevant to your business, but if no one sees it your ROI is probably not easily quantifiable. According to a recent article on pamorama.net: 49% of social media users share content that allows them to inform others about things they...
In a recent article by Greg Harrelson on ActiveRain, he talks about how consumers control the mute button in today’s real estate industry. Yes, there are new technologies coming out regularly, but it’s the change in consumer habits that make the biggest impact. For example, consumers...
Most likely, you’ve worked hard to get subscribers to sign up for your blog or newsletter – created valuable content as a giveaway and are regularly providing them with helpful information in your niche. What do you do once someone has subscribed? Do you welcome them...
It’s a question social media professionals come across a lot. How do you measure a successful campaign? Where are the numbers? Does this practice really bring any value to my business? Many brands choose to answer these questions by leaning on the numbers; they point...