You’ve finally been convinced to set up a blog, and you’re starting to generate original content for it, maybe you’re starting to see the impact that content is having on your social media profiles and your SEO. But then something happens, your content isn’t generating...
Do you try to connect with your audience with a monthly newsletter only? Are you seeing the results from your efforts? Chances are, you’re not. If you rely on the monthly newsletter approach by publishing a newsletter at a fixed date every month, regardless of whether or...
Gmail’s new system has caused quite an uproar among marketers. If you haven’t heard, Gmail, when viewed in a non-mobile environment, now automatically segments received emails into three folders, accessible with tabs at the top of inbox. These folders are “Primary” “Social” and “Promotions”. Primary...
How many times have you been told that all you have to do is create stellar content and your Blog will be an instant hit? We all know it doesn’t quite work that way. Of course great content is “half the battle”; but how do you...
If you like to consistently give your audience useful information, content curation is important to you. It gives your visitors reasons to re-visit, refer and interact with you on your Blog and over social media channels. By spending time to find, filter and enhance content and...
When you do keyword research, you’re looking for the actual words or phrases your customers use when they search for information about your content topic. Smart keyword research will show you in depth information about your audience — how they search, how they speak, and how...
Despite its quickly growing popularity among consumers, Pinterest does not yet have a reputation as the most effective social media platform for a business, unless your business has to do with pets, Do-It-Yourself crafts, or recipes (AKA, unless you’re Martha Stewart, who by the way,...
One of the biggest mistakes brands are still making in social is overemphasizing themselves. Companies are spending time and money to acquire a larger audience so that they can talk at more people, while simultaneously ignoring the fact that those people aren’t message receptacles. They...
SEO helps increase your search rankings and improves your entire website from the viewpoint of search engines as well as your visitors. If you incorporate SEO well, with quality content as your goal rather than a quick, sneaky way to fool the “spiders” your rankings...