Sneaky Tips to Find Relevant Content

Do you write a Blog? Are you constantly struggling to figure out what your audience wants to read? When it comes to content marketing research, there are so many tools at your disposal that it can be overwhelming. Here are a few simple ones we recommend starting...

How Often do You Audit your Social Media?

An audit reviews all social media accounts and content, compares them to company goals, and then determines if changes need to be made. Some questions to consider when performing a social media audit include: Who do you want to reach? Why? Are you reaching them where they frequent? What...

It’s All About the Visual

First there were Blog posts. Then our ADD minds shortened them to Facebook updates and tweets. Now we seem to prefer to receive and share our information visually, using sites like Instagram and Pinterest. How do brands keep up and find their way amid the...

Blogging is a Strategy, Not Just a Content Game

The times have changed. Again. Creating a Blog and providing inspired content used to be a lax process. Either people followed you or they didn’t. But now there are so many key components to a successful Blog, and success is being measured by the number...

Tips on How to Write Newsletters for Nonprofits

At Idea Associates we work with many Nonprofits as a way of giving back to the community. Here are some tips on how to write engaging newsletters that will get opened, read and acted on by Nonprofits’ target audience. Ask what your audience wants and deliver...

Are You Wasting Time with Social Media?

We can’t say this enough: just because you have Social Media profiles for your business does not mean you have a Social Media strategy. As with all marketing initiatives, you need a strategy and measurable goals. Without these things in place as a foundation, you...

Goodbye Vanilla Facebook Pages

Now that every company seems to have a Facebook page, it’s no longer enough for yours to be plain corporate vanilla. Having a page with a logo as the main identifier and a handful of status updates posted periodically simply won’t cut it. You need to...

Consumers Snacking on Content – What Does it Mean for Marketers?

Today our high-powered smartphones are always on. This means that we always taking in content… just in smaller portions. Smartphone users truly stand apart from other consumers in the way they shop, communicate, and take in media, as well as how they use their spare time....

How to Get a Social Media Audience

Setting up Social Media profiles for your business may seem like the hardest part; you have to know the technology to accurately create them, have appealing graphics, and know how to sprinkle the right keywords into your about page. Most people assume if they master this...

5 Reasons People Leave a Website

Getting web traffic can be challenging, but keeping people on your site long enough for them to become potential clients or customers is even more difficult. Here are some common mistakes that make people jump ship and what you can do about them. Poor navigation. Nothing...