Rolling out in small waves since September, Facebook’s Timeline profile format is finally available for brand pages. While many of the features are the same as the consumer version, Timeline for business pages also adds features not previously available to brands. Instead of posted content having a...
Have you ever written about a topic with authority that your ideal readers are dying to know more about? Even though you may contact all of the top players in your industry pointing them to the post, no links come back to you. No replies from...
Lurkers are people who read but don't contribute or add comments to Social Networks, including blogs, Twitter, Facebook, and community forums. Studies suggest about one percent of people contribute new content to Social Media, another nine percent comment, and the rest lurk. What are some reasons...
Are you wondering why your Facebook Page's community isn’t growing faster and why people aren’t engaging? Growing a community is harder on a Facebook Page than on other forms of social media. The level of engagement and result of your efforts must be tied to a...
When it comes to Twitter, do you have tumbleweeds blowing around your account? You may be seduced by those ads you see for tools that promise 1,000 Twitter followers in one click… but let’s be realistic. Many of those will be spam followers, or even...
Most email marketers focus on getting the right message to the right people, but the message also has to be delivered in the right format and language of your audience. How do you produce the “right message” in the right format? Design needs to be effective, not...
According to Wikipedia, as of 16 February 2011, there were over 156 million public blogs in existence. How do you make yours stand out above the rest? Here are some tips: Keep it simple. Gone are the days of designing a website that has every possible...
Many people browse the web with a mobile device. How should you prepare your website for mobile users? Mobile browsers are growing rapidly. I don’t know about you, but when I attempt to view a website on my smartphone and it won’t load because it’s not...