Marketing professionals spend no shortage of time, money, and resources in an effort to successfully promote their products and services. Though many of the strategies used by industry professionals are effective, it’s hard to beat the influence of word-of-mouth. Happy customers are your greatest advocates,...
Marketing is a fast-paced business that often requires spontaneous creation and decision making. This on-the-fly style certainly works when reacting to current events and creating relevant content, but a more methodical approach is necessary in order to sustain consistent success year-round. With the New Year...
Believe it or not, every person who watches television, reads books, listens to the radio, checks email, peruses the internet, or simply owns a cell phone, is an expert on advertising. We all specialize in the kind of advertising that engages our individual interests, speaks...
For 30 years, Idea Associates has helped market over 500,000 living spaces across 16 different states. In all of our campaigns, we’ve striven to create a sense of place for our clients and their customers. Here’s how we do it. Lifestyle Any place worth residing is more...
As I was traversing the dozens of stores and restaurants in Ponce City Market, a thought crossed my mind. “Isn’t this basically a mall?” The decline of shopping malls in America is nothing new, but I’ve found myself fascinated by their epic demise when mixed-use...
Marketing isn’t all glitz and glamour. Staying in tune with what’s cool now is important when promoting a brand but some clients need help creating emotional messages that never go out of style. When working with clients that provide care-based services, you’ll have the opportunity...
When marketing a multifamily property, there are quite a few strategies your team can utilize to engage current and prospective residents. None are more effective than using your platform to share culture-focused content that shows your audience who you are and what kind of experience...
Having open lines of communication with your customers is always important, but never more so than when things go wrong. When reporting an issue, investigating a late delivery, or any number of possible problems, your customers will want to be in the loop every step...
Stunts aren’t just for adrenaline junkies. Marketing professionals know the benefits of a great publicity stunt and its ability to generate massive amounts of buzz. Just like the fantastical stunts of the Evil Knievel era, publicity stunts are risky feats that can result in big...
Believe it or not, direct mail marketing can be as multifaceted as a digital campaign. As a marketer, you wouldn’t assume that doing all of your digital ads on a computer means they can’t be diverse and engaging. So don’t let the paper mail medium...