Animal House

It’s easy to understand why marketing campaigns targeting young children rely on animal mascots as brand representatives. Anthropomorphic animals have historically been the titular characters of many popular children’s stories so the transition to advertising makes sense. But if you think we outgrow our connection...

Design in Motion

Animation isn’t just for filmmakers. Designers across creative industries can utilize animation to tell a story. This motion-driven visual content can breathe new life into infographics, logos, and pictures. Short animations have the advantage of quickly showcasing product function or the essence of a brand...

ReBrand

Corporations, they’re just like us! Corporations aren’t really people, contrary to federal law, but just like you and me, companies can still benefit from a makeover every once in a while. We might call our spruced-up wardrobe and newly regimented gym schedule a new year’s...

Visuals Are Vital

Strong visuals can convey your brand’s message just as effectively as well-written content. As images, videos, and graphics grow in popularity with online audiences, marketers are taking advantage of the immense benefits of using visuals. Here’s a look at some of the most popular forms...

Content Is Still King

At Idea Associates, we hereby decree that content is still king. And we’re not the only marketing professionals who think this way. Ever since Bill Gates crowned content as the king of online success in his infamous 1996 essay “Content is King”, the internet has...

From The Designer’s Corner: That’ Owl Do…

It seems a tricky proposition to predict the trends for the following year in design. After all, it’s probably the world of fashion that’s a heavy inspiration for the Pantone Color of the Year. But lately in American television advertising, it seems the choice for...

Social Listening

The way consumers socialize online has become a cornerstone for social media marketing. The digital conversations about your brand can be used as tools for engagement, customer service, and more. What are people saying about your brand online? Social Listening is a marketing tool that...

Facebook and your Small Business

According to a post by Mark Zuckerberg, Facebook’s News Feed is going to see a major overhaul in the near future. After an exhaustingly long year of explosive news (and fake news) sharing on the social network, Facebook titans have finally decided enough is enough....

Google Posts

If it ain’t broke, copy it and make it your own. That seems to be the mantra for major media outlets. Disney has removed its properties from Netflix in an effort to start its own online streaming platform. Facebook, and in turn Instagram, created a...

The Holiday Rush

It’s the holiday season and consumers are hitting the stores, both online and off, to find gifts for their families and friends. Marketers know this is a busy time of year and people are looking to spend on the right products and services. Creating a...