Preparing For 2018

The New Year is the perfect time to improve on old habits, develop more efficient routines, and work towards new goals. With the New Year just a few short months away, businesses are already improving, developing, and working on their marketing strategies for 2018. Many...

You’ve Got Mail

Email marketing can undoubtedly function as a useful promotional tool. But for the average consumer, a misguided email campaign has the potential to be just as much of a nuisance as telemarketers who refuse to remove you from their phone list. An effective e-blast compels...

Mobile First

Cell phones have advanced far beyond their humble beginnings as simple person-to-person communication devices. Now they are calendars, alarm clocks, handheld game consoles, and all-around miniature computers. With more people perusing the web on their phones, marketers and developers have started to implement a mobile...

The Importance Of Social Influencers

From friendly referrals to recommendations from family members, word-of-mouth has always been one of the best influencers in consumer marketing. An opinion grounded in trust and sincerity is effectual and much more likely to prompt action when coming from a familiar source. Companies exercise numerous...

The New Virtual Tour

Imagine making a cross-country move to a place you’ve never been with no friends or family in town. It’d be incredibly difficult to spend a Saturday morning touring new apartments when you have to hop on a flight, check into a hotel, and then say...

Frequency, Familiarity, And The Rule Of Seven

In today’s digital landscape, it’s detrimental for a business or brand to shy away from an active online presence. Costumers use social media to engage, research, and build familiarity with a brand and if your social presence is non-existent, chances are, so are your customers....

3D Printing And The Future Of Real Estate Construction

The list of gadgets, toys, instruments, weaponry, and body parts (yes, even flesh and bone) that you can create with a 3D printer are limitless. Everyday, innovative minds are adding to the ever-evolving catalog of 3D printer creations and possibilities. Industries from music to medicine...

Giving Existing Multifamily an Edge

There’s no beating the newest, shiniest apartment project, right? Wrong. Though the appeal of cutting-edge finishes and technologies can’t be denied for certain demographics, with the right branding and positioning, older multifamily communities are seeing occupancy rates increase and even rival their newer competition. Can...

It’s 2017, do you know where your demographics are?

Social Media is an ever-changing platform, but there are three constants you can rely on. First – your ideal buyer is probably on some form of social media (2.8 billion people are using it these days – the same number of people who lived on...

Forget the Weather, the Housing Market says IT’S SPRING!

The weather this winter has been unpredictable at best, at least in our neck of the woods. But while the meteorologist’s forecast continues to vacillate between unseasonably warm and unseasonably cold, the housing forecast is telling us just one thing – Spring Is Here! Traditionally,...