"Family" (CC BY 2.0) by laurel marie photography This year, The Pew Research Center identified a growing trend in multigenerational living. This means that more and more families are returning to what was once considered an antiquated lifestyle where parents, grown children, and even grandchildren all live together under...
When you’re advertising your real estate company on social media, it can be a little daunting to jump on all of the new trends that come with platforms like Facebook and Twitter. And, if you’re marketing a business, it probably is best not to jump...
Just like everything else in life, your age and phase of life has a big impact on how you use the internet. Think about it in the terms of your last family gathering: While the 5 year old on an iPad is looking for a...
“Interstitial Anxiety” may sound like a term that belongs more in your Freshman Psych textbook than a blog post about web design. But, if you’re building your website, it’s something you’re probably already familiar with, even if you’ve never been able to put your finger...
Even if you’ve never heard of a Facebook algorithm before, if you’ve used the platform in the last few years, you’ve been affected by it. The easiest way to describe what the algorithms actually do is by breaking down a scenario we’ve all seen before...
Here at Idea, we’re constantly on the lookout for what’s new and fresh in web design, which means we spend a lot of time looking at the design of new websites. But, in our most recent research, we’ve found that we’re coming across more and...
Scores of studies, blog posts and think pieces have been devoted to marketing to Millennials and Boomers. After all, we’re in a unique place in time where two generations are completely revolutionizing what it means to be in their particular stage of life and that...
Snapchat isn’t exactly a new social media platform, but it’s finally making its way from the land of ‘novelty teen obsession’ to ‘effective social media tool’. In the past year, awareness of Snapchat among Americans 12+ has grown to over 70%, meaning that more Americans...
It may seem hard to believe, but we’re already at the point in the year where 2017 is closer than 2015. And since social media is an ever-evolving medium, it’s time to think about what you’ll be doing online in sixth months’ time so you’re...
Your brand is your calling card, and if you’ve been in business a while, the idea of changing things up may seem daunting, at best. But, when done right, and for the right reasons, a rebrand can help your business move into the future and...