What is SEO? Search engines are the biggest source of traffic for most websites. Search Engine Optimization (SEO) is a ranking process by which a website is found through search engines like, Google, Bing, and Yahoo!. The higher a site is ranked on a search engine’s results...
Designing a logo is probably one of the major challenges for real estate businesses across the board. Most real estate professionals, whether at the corporate or agent level, have to be more creative than any other business owner to create a logo that is unique...
As many may well know, simply having a website alone will never guarantee new business, nor does just getting high amounts of traffic and attracting leads. Since social media is the newest kid on the block, many still do not realize its potential for driving...
If the past few years have taught digital marketers anything, it’s that keeping up with effective Internet promotion techniques is no easy task as the online marketing and advertising industry grows increasingly complex. A recent Gartner survey reveals that digital marketing is now the mainstream, and 98%...
As the famous Chinese proverb goes, “the journey of a thousand miles begins beneath one's feet," so too does the online customer experience. The journey that the client takes when they visit a company’s website starts and ends with the look and feel of web...
It’s challenging to break through today’s constant bombardment of media and marketing to reach potential homebuyers. Video marketing is one way to uniquely stand out among your competition and reach your audience, but it must be done effectively. Here are some things to remember. Stay helpful...
Blogging has been proven to have staying power in the marketing environment. So many real estate professionals make the mistake of not blogging because they don’t see direct sales from each post, but they are missing the big picture. Providing consistent, helpful information to your potential...
Blogs, blogs, blogs… 26% of B2B marketers publish new content multiple times per week. Sharing the posts over social media alone will not build awareness and an audience, despite content being “king.” Content only works as well as it’s promoted. Even if you offer solutions and...
Mobile devices are quickly evolving beyond smartphones and tablets into smartwatches, fitness trackers, and more; recently 1 to 1 Media reported that marketers are still struggling with the same issue: delivering compelling content on mobile devices. Ned Newhouse, executive director of mobile and native at Condé...
It’s true – today’s environment affords your access to thousands of tools and techniques for delivering your message. How do you keep them relevant and effective? For a successful marketing campaign, you have to approach it holistically and strategically with communication goals, then craft your...