How To Use Facebook for Your Business

It’s no secret that the vast majority of your potential customers and current clients have a Facebook account. Since Facebook collects an enormous amount of personal data, Entrepreneur tells us that it is the ideal platform to learn more about your target group and reach...

How to Use Pinterest for Your Business

You may think that Pinterest is for pictures of wedding cake and cats. You’re partially right, but it has rapidly become a growing medium for small businesses as well. Here are some ideas to leverage this social media newcomer for your business. Create interesting boards. Most companies...

What is a Lurker?

Lurkers are people who read but don't contribute or add comments to Social Networks, including blogs, Twitter, Facebook, and community forums. Studies suggest about one percent of people contribute new content to Social Media, another nine percent comment, and the rest lurk. What are some reasons...