Should Your Emails Be Optimized for Social Media?

With the enormous power and popularity of social media continually on the rise, many people have abandoned email marketing as part of their digital strategies. We disagree – you still need emails, but it’s time to reassess how you integrate them into your social media...

How to Build Your Brand’s Credibility Online

If you’re playing the social networking field, you know that there’s no magic formula to become a credible brand. It takes time and patience to build trust among your audience; however, consistency and frequency are not always the keys! You can consistently post about all...

Is Your Facebook Page Working for You?

Twitter and Google + may have millions of users but no other social network is as powerful as Facebook. If your business doesn’t have a Facebook page you are missing out on a huge potential audience, high engagement levels and targeted traffic. But even if you have...

How to Identify Keywords that Work

When you do keyword research, you’re looking for the actual words or phrases your customers use when they search for information about your content topic. Smart keyword research will show you in depth information about your audience — how they search, how they speak, and how...

Are Big Brands Leaving Customer Tweets Hanging?

Part of the appeal of brands joining Twitter is the accessibility it affords the customer, both for complaints and positive comments. Are brands really using this priceless opportunity to connect with their customers or are they making it worse with their silence? While 90% of 50...

It’s All About the Visual

First there were Blog posts. Then our ADD minds shortened them to Facebook updates and tweets. Now we seem to prefer to receive and share our information visually, using sites like Instagram and Pinterest. How do brands keep up and find their way amid the...

How to Handle Negative Online Reviews

Many of our clients are fearful of social media for the main reason that they don’t want people to post anything bad about their business online. The answer, of course, is that people are talking about your business anyway (via Google reviews, Yahoo, Angie’s List,...