What Exactly Is a Call to Action?

One of our specialties is getting potential clients and customers to your website. Even in today’s crowded digital world, we are innovative and successful at getting qualified traffic to you. If that were enough to sustain a business we’d all be rich! Unfortunately, once visitors click...

Facebook’s Refined Targeting Features – Make Them Work for You

Facebook marketing has come a long way, even from 2012. Companies in general have gone from “Why should I care how many fans I have?” to 92% of all marketers now taking advantage of Facebook advertising. Over these past few years we’ve seen the success,...

What’s Hampering Your Mobile Content?

Mobile devices are quickly evolving beyond smartphones and tablets into smartwatches, fitness trackers, and more; recently 1 to 1 Media reported that marketers are still struggling with the same issue: delivering compelling content on mobile devices. Ned Newhouse, executive director of mobile and native at Condé...

How to Improve Your Call to Action for Online Ads

There is lots of “noise” on the Internet when it comes to digital advertising. At the height of Web 2.0, it was extremely effective and unrivaled for marketers to simply create a design-heavy, visual ad to rise above the noise. It’s not that easy today. A...