Part of the appeal of brands joining Twitter is the accessibility it affords the customer, both for complaints and positive comments. Are brands really using this priceless opportunity to connect with their customers or are they making it worse with their silence? While 90% of 50...
Many of us find it easy to share our personal life events, photos, and pet peeves over Twitter. Why, then, are we terrified to show a hint of personality on our corporate Twitter account? In some of the larger companies, all tweets have to be run...
Now that every company seems to have a Facebook page, it’s no longer enough for yours to be plain corporate vanilla. Having a page with a logo as the main identifier and a handful of status updates posted periodically simply won’t cut it. You need to...