Hashtags. We see them everywhere – in Twitter posts, on Facebook, Instagram, and even on screen during TV commercials. While some may find them entertaining, hashtags can be used to find and connect with your target audience, generate conversation, and build your brand on social...
Maybe you think your web developers are making up reasons to redo your website. But if your current site is not mobile-friendly you’d better take heed. Responsive design is not a “passing phase.” It’s quickly become as high a priority as having a website itself...
Mobile devices are quickly evolving beyond smartphones and tablets into smartwatches, fitness trackers, and more; recently 1 to 1 Media reported that marketers are still struggling with the same issue: delivering compelling content on mobile devices. Ned Newhouse, executive director of mobile and native at Condé...
It’s so easy to be mesmerized by all the shiny digital capabilities of marketing these days. Animations, ads that follow you around the web, personalized messages, geotargeting, behavioral targeting… but these campaigns have no magic power if you forget the basics. It doesn’t matter how...
Blog Notions recently weighed in on the age-old tug of war: should your advertising design be creative and pretty or focus on the sales message? Honestly, both are true. Your marketing materials do need to be visually appealing but your message must be compelling in order...
Pinterest, Instagram, Snapchat, Buzzfeed…. some of the most popular new social media platforms and websites of 2013 are pointing towards a new trend in web ads for 2014. Sources ranging from Forbes.com to blogs like that found on medianovak.com all agree, image driven advertising, especially...
When Microsoft released the Zune back in 2006, most were skeptical about the new MP3 player, and rightfully so, just five years later, Microsoft announced the discontinuation of Zune Hardware. However, something about the much maligned iPod competitor stuck with audiences. Its simple, clean design....
I recently visited a website to view some creative samples – part of my normal market research ritual. What ensued following rather disturbed me. By now, you have pretty much experienced behavioral targeting – you go to a website to check something out and suddenly find...