Most people are unwilling to pay for commercial-free audio streaming. Are marketers taking advantage of this untapped market? According to a report by Forrester Research, 28 percent of U.S. online adults and 17 percent of European online adults stream music on their desktop or mobile phones....
I’ve written countless articles on getting your message to the modern woman, Baby Boomer, Gen X buyer, Millennial, and even the Tween. There’s a demographic virtually no one talks about… the guys. Has anyone explored how these cultural and economic shifts really affect them? How do...
The times have changed. Again. Creating a Blog and providing inspired content used to be a lax process. Either people followed you or they didn’t. But now there are so many key components to a successful Blog, and success is being measured by the number...
This newcomer has captured a lot of attention and continues to gain traction, especially with the female demographic. What exactly is the appeal of pinning, and why are people gravitating toward it? It’s visual content is not unlike having a ton of magazines at your disposal,...