A Social Presence Doesn’t Make You ‘Cool’ Anymore…

This March, Twitter turned 10 years old. That means for the past decade people have been churning out 148 character messages to the world expressing everything from their personal opinions to advertising messages. On average 6,000 of those tweets are sent per second and all...

6 Tips for Choosing The Right Web Design Partner

Selecting the right partner for a complete web redesign can be a challenge for most businesses, especially in real estate development. Most websites tend to be large and complicated because of the high level of information and “searchability” required to meet the needs of its...

Search Engine Optimization
The Simple Guide to Real Estate SEO (Part 2)

  Keywords! Keywords! Keywords! The first place to start with your keyword research is the Google Adwords Keyword Planner, the tool helps you find housing and/or market-related terms that buyers are looking for. Researching primary, secondary, and long-tail real estate SEO keywords is crucial for an SEO optimized...

The Simple Guide to Real Estate SEO (Part 1)

What is SEO? Search engines are the biggest source of traffic for most websites. Search Engine Optimization (SEO) is a ranking process by which a website is found through search engines like, Google, Bing, and Yahoo!. The higher a site is ranked on a search engine’s results...

What Does Your Logo Say About You?

Designing a logo is probably one of the major challenges for real estate businesses across the board. Most real estate professionals, whether at the corporate or agent level, have to be more creative than any other business owner to create a logo that is unique...

What’s Next in the Real Estate Game?

  Every major college and NFL football team sees its game plan shaped by its offensive and defensive coordinators, working in concert with the head coach in order to stay ahead in the game. For real estate, 2016 will see investors, developers, lenders, users, and service firms intertwined...

Top Ad & Marketing Trends to Dominate 2016

  If the past few years have taught digital marketers anything, it’s that keeping up with effective Internet promotion techniques is no easy task as the online marketing and advertising industry grows increasingly complex. A recent Gartner survey reveals that digital marketing is now the mainstream, and 98%...

Are Millennials Re-defining the American Dream?

The housing buyer market is low, but not for reasons you may think. The Millennial buyer market is a completely different market than that of Gen X, or even Boomer generations. Because of economic changes that have swept across the nation over the past two decades,...

The Changing Profile of the First Time Homebuyer

The role of first time buyers remains critical to the housing market; however the profile of the first time homebuyer is ever changing. Today, the first time homebuyer is typically older. They spend more time renting partially because they are getting married later. Zillow reports that...

Millennials’ Bottom Line: They Want Flexibility

Here builders stand, facing a demographic that numbers 82 million, and they are still struggling to satisfy exactly what millennials are looking for in a new home. Though a diverse group, one of the most important things that young consumers appreciate is a home that can...