Affluents Right at Home in the Digital World

In a recent survey about lifestyles and attitudes, 79% of affluents shared that in the last decade their lives have become quite intertwined with technology, including digital advertising. Almost 60% said they took action as a result of seeing a digital ad, including clicking, searching...

Boomers: Is the Housing Market’s Cavalry Here?

Being able to easily meet today’s required 20 percent down payment, boomers should be ready and able to bail this generation out of the housing muddle. So why is this not happening? Unfortunately, the boomers are too busy taking care of the Gen-Xers that CAN’T qualify...

8 Things You Must Know About Your Perfect Client

Do you want to really reach your audience with your marketing message? It doesn’t matter if you are using traditional print or new media campaigns, if you don’t know who your buyer is you won’t get anywhere. Make sure these questions have CLEAR and SPECIFIC...

Gen Xers are Online the Most

It’s not the Millennials that are the most savvy in the digital world. Generation X—the first generation to grow up with PCs—are the ones plugged in the most. These 34- to 45-year-old consumers are heavy users of digital tools, but they also watch more TV...

Who’s Using Social Media?

In 2011, over 63% of Internet users in the United States will use social networks on a regular basis, amounting to nearly 148 million people. Marketers and media companies alike now know that Social media is here to stay, and in order to reach their...

What is Behavioral Targeting?

The Internet is getting more and more like “Big Brother”… Google guesses what you’re thinking, Facebook serves ads that seem to always correspond with your interests… but what exactly is behavioral targeting and how is it used to advertise? Targeting companies are hired to place a...

Does Direct Mail Still Work?

I’m not talking about eBlasts or opt-in newsletters. I mean something in an envelope that actually arrives in your physical mailbox. Print is dead. Direct mail is dead. Outdoor is dead. Or are they? If you are still estimating your ideal client’s demographics using old-school thought processes, then...

Will Boomers Reshape the Housing Market Once Again?

Baby Boomers used to be one of the largest targeted demographic groups in the housing industry. As their retirement funds diminished over the past few years, many were forced to work longer before considering a retirement home or community, which put them in a limbo...