The Others

Social Media is an ever-evolving, fickle virtual world. Platforms disappear almost as quickly as they crop up. Even massively popular social networks aren’t guaranteed to survive with time as we saw with the demise of Myspace. Marketing professional or not, if you want to stay...

Winter Development

Temperatures across America reached record lows last week. During the kind of brutal conditions that have marred winter 2019, homebuilders have to strategize the safest, most cost-efficient way to build new housing. Safety must be the number one priority on any project. Construction workers need adequate...

Newsletters

Extra! Extra! Read all about it! Newsletters are still a great way to market your services to prospects and current clients. Serving as both a brand refresher and a new marketing tool, newsletters have the potential to keep you on a customer’s radar while also...

Going Digital

As marketing professionals are searching for more ways to increase reach and efficiency, digital technology is reaching new heights; literally. Digital billboards are allowing marketers to display a variety of messages and advertisements multiple times a day to thousands of viewers. Digital billboards allow numerous brands...

The Purchase Games

The Millennials versus Boomers conversation has been, and may always be, an extremely hot topic. People love to analyze the two generations and pit their interests, attitudes, and social concerns against each other. Whether manufactured for clicks or founded in reality, Millennials and Boomers seem...

Brick-And-Mortar

Living in the digital age doesn’t mean shopping at physical stores is a relic of the past. Consumers are still frequenting brick-and-mortar locations, even if their product research starts online. As a matter of fact, online retailers are expanding into physical stores to capture customers...

Testimonials

Marketing professionals spend no shortage of time, money, and resources in an effort to successfully promote their products and services. Though many of the strategies used by industry professionals are effective, it’s hard to beat the influence of word-of-mouth. Happy customers are your greatest advocates,...

A Sense of Place

For 30 years, Idea Associates has helped market over 500,000 living spaces across 16 different states. In all of our campaigns, we’ve striven to create a sense of place for our clients and their customers. Here’s how we do it. Lifestyle Any place worth residing is more...

Mixed-Use or Mall?

As I was traversing the dozens of stores and restaurants in Ponce City Market, a thought crossed my mind. “Isn’t this basically a mall?” The decline of shopping malls in America is nothing new, but I’ve found myself fascinated by their epic demise when mixed-use...

Culture-Focused Content

When marketing a multifamily property, there are quite a few strategies your team can utilize to engage current and prospective residents. None are more effective than using your platform to share culture-focused content that shows your audience who you are and what kind of experience...