The new short-term lease

  Through the digital marketplace, prospective renters and property owners can connect with one another easier than ever. Online lodging and hospitality services like Airbnb offer an increased number of options and leasing opportunities which can often circumvent traditional housing standards. These platforms succeed in simplifying...

Impact

As the housing crisis taught many of us, the real estate industry does not exist on an island by itself. The success and failures of other industries can affect the real estate market in a myriad of ways. Everything from where we buy to how...

Visuals Are Vital

Strong visuals can convey your brand’s message just as effectively as well-written content. As images, videos, and graphics grow in popularity with online audiences, marketers are taking advantage of the immense benefits of using visuals. Here’s a look at some of the most popular forms...

Content Is Still King

At Idea Associates, we hereby decree that content is still king. And we’re not the only marketing professionals who think this way. Ever since Bill Gates crowned content as the king of online success in his infamous 1996 essay “Content is King”, the internet has...

Social Listening

The way consumers socialize online has become a cornerstone for social media marketing. The digital conversations about your brand can be used as tools for engagement, customer service, and more. What are people saying about your brand online? Social Listening is a marketing tool that...

The Hybrid Office

Introverts rejoice! The once popular open office trend may be on its way out. Tech startups, creative hubs, and sales teams jumped at the opportunity to design collaborative work environments that allowed entire teams to work together in one spacious floorplan. However, the theory that...

Robot Furniture

Redecorating takes on a whole new meaning when you incorporate the tech of the future. Robotic furniture is the latest solution to space saving in small homes and apartments. Your 500-square foot apartment has much more room to spare when you can tuck your entire...

Facebook and your Small Business

According to a post by Mark Zuckerberg, Facebook’s News Feed is going to see a major overhaul in the near future. After an exhaustingly long year of explosive news (and fake news) sharing on the social network, Facebook titans have finally decided enough is enough....

The 18-Hour City

When you think of places like New York City or Los Angeles, you probably imagine the non-stop hustle and bustle, the buzzing sounds of urbanity, and the colorful lights that illuminate the streets. These energetic areas are often referred to as 24-hours cities. With their...

The Holiday Rush

It’s the holiday season and consumers are hitting the stores, both online and off, to find gifts for their families and friends. Marketers know this is a busy time of year and people are looking to spend on the right products and services. Creating a...