Boomers and Multi-Family – What Do They Want?

  It’s sort of an unexpected turn in the multi-family housing market - Boomers in search of a new lifestyle are selling their homes and seeking out multi-family housing. Though once associated mainly with twenty- and thirty-somethings, the appeal of flexible options, lower living costs and...

What You Really Need to Know About Facebook’s Algorithm

Even if you’ve never heard of a Facebook algorithm before, if you’ve used the platform in the last few years, you’ve been affected by it. The easiest way to describe what the algorithms actually do is by breaking down a scenario we’ve all seen before...

Can We Stop Holding Our Breath About Housing?

For almost a decade now, any conversation surrounding the Housing Market has always held an edge of trepidation, even skepticism. And, while the last few years have seen positive activity within the industry, many professionals have a sort of ‘once burned, twice shy’ outlook on...

Snapping Your Way to Real Estate Success

Snapchat isn’t exactly a new social media platform, but it’s finally making its way from the land of ‘novelty teen obsession’ to ‘effective social media tool’. In the past year, awareness of Snapchat among Americans 12+ has grown to over 70%, meaning that more Americans...

Is Escapism The Hot New Home Trend?

In years past, we've seen a trend towards new homes catering to people who want to go, see, and do as much as they can - whether that's through technology that allows them to be plugged in every second of the day, a location that...

Fall 2016 – What Should We Expect from Real Estate?

Traditionally, Fall is the time of year when activity in the housing market slows down, after a booming spring and  summer. But, as 2016 has been a year of bucking trends in the real estate industry, what should we expect as fall approaches?   Strong Seller’s Market 2016...

Not Your Grandmother’s Retirement – Building for Boomer Buyers

The Boomer generation is setting a new precedent for aging and retiring. Unlike previous generations, boomers are continuing to lead active, healthy lives well into their retirement, and while they’re certainly looking for something different in a new construction home than millennials or Gen-Xers, they’re...

4 Signs It’s Time for a Rebrand

Your brand is your calling card, and if you’ve been in business a while, the idea of changing things up may seem daunting, at best. But, when done right, and for the right reasons, a rebrand can help your business move into the future and...

3 Reasons Why 2016 is the Year to Sell!

If you’ve been considering a relocation, upsizing or downsizing your home, experts agree that now is the time to sell. But, what is it that’s making this year such a strong seller’s market? Here are just a few of the factors at work.   The Market Remains...