Rebuilding Your Website? 3 Things to Keep in Mind…

Whether you’re rebuilding your website in-house, or using an agency to get the job done (by the way, we know some people who can help you out, if you’re looking!) – chances are, you’re faced with a lot of options and decisions that can get...

Facebook Ads – What Works Best for Real Estate?

Every month, 1.65 billion users log into their Facebook accounts to scroll through their newsfeeds. These users have shared their lives with the platform, from the places they like to eat to where they work and their favorite sports teams. And, if you’re doing business...

WIIFM?

Though it may look like the call letters for your local radio station, answering the acronym WIIFM is actually one of the most surefire ways to create a successful marketing campaign in 2016. But, what does it mean? And how does it affect my marketing?   “What’s...

3 Tips for Reaching Boomers on Social Media

Social media, once thought to be the land of Millennials and the occasional Gen-Xer, is now the domain of almost all generations, but most especially the Boomers. While they may be considered ‘late adopters’, adopt they have, and Boomers are doing social their own way....

The State of The Market: Spring 2016

Spring is upon us, and with it comes real estate’s busy season. But, what should sellers and buyers expect to see in the next few months? This year, lots of growth and demand! Here’s a look at some of the real estate market trends that...

Material Design: Teaching you to brand like Google?

For a few years, ‘flat’ has been the reigning buzzword in the design world. Clean, sharp lines with little shading or drop shadow paired with simple vectors and plenty of white space have provided a respite from the once popular ‘3D’ look of the early...

When it comes to home buying, let’s not forget about Gen X

Millennials and Boomers - If you’ve kept up with demographics and marketing (or even just scrolled through your social feed) recently, you’re used to hearing all about these two demographics. But, there’s one demographic that isn’t getting the same fanfare, even though they are having...

It’s Time to Tell a Story.

It’s a question that has haunted marketers for generations, and seems to have only been amplified in the oversaturated digital age – how do you get your consumer to stop and pay attention to what your post or tweet has to say? Even better, how...

Move Over NYC, 18-Hour Cities Are The Next Big Thing

For years, metropolises like New York, Chicago, and San Francisco were top spots for every recent college graduate, new business or potential real estate investor. These 24-Hour Cities are classified as ‘top-tier’ for business, culture, and entertainment. But, that top-tier status means that rents and...

Why and How to Use Cinemagraphs in Your Marketing Campaign

Now that GIFs are the stuff of redditor reactions and Facebook Comment strings, what is the next step for the design-savvy marketer looking to use an eye-catching moving image? It’s called the Cinemagraph. Though the term may sound like the name of a course at...