Workspace Of The Future

Can you picture what your workplace might look like a decade from now? Will it resemble the multi-screen, robot-run, automated office from the Jetsons? Maybe a chic coworking space with an open floorplan? Perhaps the workspace of the future won’t look much like the current...

Mobile First

Cell phones have advanced far beyond their humble beginnings as simple person-to-person communication devices. Now they are calendars, alarm clocks, handheld game consoles, and all-around miniature computers. With more people perusing the web on their phones, marketers and developers have started to implement a mobile...

Frequency, Familiarity, And The Rule Of Seven

In today’s digital landscape, it’s detrimental for a business or brand to shy away from an active online presence. Costumers use social media to engage, research, and build familiarity with a brand and if your social presence is non-existent, chances are, so are your customers....

Giving Existing Multifamily an Edge

There’s no beating the newest, shiniest apartment project, right? Wrong. Though the appeal of cutting-edge finishes and technologies can’t be denied for certain demographics, with the right branding and positioning, older multifamily communities are seeing occupancy rates increase and even rival their newer competition. Can...

It’s 2017, do you know where your demographics are?

Social Media is an ever-changing platform, but there are three constants you can rely on. First – your ideal buyer is probably on some form of social media (2.8 billion people are using it these days – the same number of people who lived on...

Forget the Weather, the Housing Market says IT’S SPRING!

The weather this winter has been unpredictable at best, at least in our neck of the woods. But while the meteorologist’s forecast continues to vacillate between unseasonably warm and unseasonably cold, the housing forecast is telling us just one thing – Spring Is Here! Traditionally,...

Social on Autopilot? Not so fast.

Life in the digital age has made ‘set it and forget it’ the go-to mode for managing every aspect of our lives – from paying bills to managing the temperature in our homes. But, if you’re ‘setting and forgetting’ your social media efforts, we have...

How Technology is Changing Commercial Real Estate

Until recently, Commercial Real Estate was an industry relatively untouched by technology. Sure, platforms like LoopNet made the process of marketing a listing easier and younger brokers may have spent some time on a social media presence, but the daily ins and outs of brokerage...

Age-In-Place Multifamily

We’re at an interesting point in the real estate industry as a whole. The two demographics with the most spending power are also the two demographics that seem to be set on turning the ‘norm’ on its ear. While millennials continue to draw flack for...

Got Tech? If You’re Selling a House this Year, You Should.

Technology. For a long time, it seemed like integrating high tech features into the daily functions of a home was light years away, something more akin to the Jetsons than reality. But, in just the past few years, smart home technology has entered the public...