Forecasting 2017

Regardless of what happens in the next 12 months, one thing is certain – this will be a year of change and transition. But what do the political changes mean for housing? It’s a question that’s been on the mind of not only our industry...

The ‘Reality’ TV Effect

‘Reality’ TV is usually considered ‘throwaway’ media – something that’s fun to watch, but doesn’t have any real effect on the real world. But, in the world of Real Estate, that’s not necessarily true. We’re all familiar with the Real Estate Reality TV shows –...

Wait…The Suburbs Don’t Look The Way We Think They Do

Suburban. While once the ideal embodiment of the American Dream, these days, the term tends to take on a droll sound if uttered by anyone in real estate development. Today, in the midst of urban revitalizations across the country, the suburbs are where our buyers’...

Have we found the key to brick and mortar’s future?

Welcome to one of the biggest retail seasons of the year. With the holidays right around the corner, consumers across the country are scrambling to cross everyone off of their list before the big day. And, as we get further into December, we’re all reminded...

RE Trends 2017: Is Your City Smart?

When you hear the term ‘Smart City’ you may be inclined to envision the streets of the world’s educational meccas. However, in the world of Real Estate, Urban Planning, and Development, that term is taking on a completely different meaning. Today, ‘Smart City’ refers not...

Building Multigenerational Homes for the Next Generation

"Family" (CC BY 2.0) by laurel marie photography This year, The Pew Research Center identified a growing trend in multigenerational living. This means that more and more families are returning to what was once considered an antiquated lifestyle where parents, grown children, and even grandchildren all live together under...

The Next Frontier in Web Design: Age Responsive Design?

Just like everything else in life, your age and phase of life has a big impact on how you use the internet. Think about it in the terms of your last family gathering: While the 5 year old on an iPad is looking for a...

Web Design 101: Make Your Users Anxious But Not Too Anxious

“Interstitial Anxiety” may sound like a term that belongs more in your Freshman Psych textbook than a blog post about web design. But, if you’re building your website, it’s something you’re probably already familiar with, even if you’ve never been able to put your finger...

How to Make Your Website Feel ‘Bespoke’

Here at Idea, we’re constantly on the lookout for what’s new and fresh in web design, which means we spend a lot of time looking at the design of new websites. But, in our most recent research, we’ve found that we’re coming across more and...