Should You Focus on Creative or Strategy?

Blog Notions recently weighed in on the age-old tug of war: should your advertising design be creative and pretty or focus on the sales message? Honestly, both are true. Your marketing materials do need to be visually appealing but your message must be compelling in order...

How to Improve Your Call to Action for Online Ads

There is lots of “noise” on the Internet when it comes to digital advertising. At the height of Web 2.0, it was extremely effective and unrivaled for marketers to simply create a design-heavy, visual ad to rise above the noise. It’s not that easy today. A...

Is Your Website as Strong as Your Services?

Your company website shouldn’t be a supplement to what products or services you offer; it should be as strong as, if not stronger than them. Without this, you will have a hard time reaching clients and customers. Here are some things that make a website...

Why Go Retro?

Retro branding is taking hold of the advertising world when it comes to builders! According to Builder Online, these “Grandpa graphics” are modernized versions of vintage 1940s and 50s images that evoke a bygone era focused on handmade quality and business deals done on a...

Make Sure You’re Doing Mobile Right

Creating mobile display campaigns can be time consuming, but it’s not as daunting a platform as you may think. Mobile display campaigns don't require any special formula and often don't need to be built too differently from standard display campaign. Mobile display is now the strongest growing...

Web Advertising 2014 – ALL About the Image

Pinterest, Instagram, Snapchat, Buzzfeed…. some of the most popular new social media platforms and websites of 2013 are pointing towards a new trend in web ads for 2014.  Sources ranging from Forbes.com to blogs like that found on medianovak.com all agree, image driven advertising, especially...

Form vs. Function: The Parallax Design Debate

Even if you’re unfamiliar with the term, once you click through to a Parallax site, you know right away that something’s different. Parallax design is defined by the multiple design layers that each move at a different speed, giving a unique, almost 3D optical illusion....

Top Design Trends in Single-Family Living

From home offices to large kitchens and beautiful outdoor spaces, a variety of consumer preferences are now driving home design. What lifestyle and design trends do consumers want in a home? Smaller homes. In order to contain high energy costs, there is a growing interest in...

Going Flat

When Microsoft released the Zune back in 2006, most were skeptical about the new MP3 player, and rightfully so, just five years later, Microsoft announced the discontinuation of Zune Hardware. However, something about the much maligned iPod competitor stuck with audiences. Its simple, clean design....

Do You Have a Visual on the Future of Social Media?

Over the past few months it’s become obvious that the fastest growing social networks are Pinterest and Instagram.  Facebook image posts seem to generate more reach, likes and comments than any other type of content.  On Twitter, links to images are becoming more popular than...