Print. iPhone. Desktop. Tablet. There is a multitude of formats for serving ads, and it is perpetually growing. Figuring out where ads really reach and resonate with consumers can be overwhelming for today’s marketers. The Wall Street Journal shared some new research suggesting that tablet magazine...
Serving ads to consumers based on their previous Internet actions, otherwise known as Retargeting, has proven to be a uniquely powerful form of online advertising. According to a recent article on ConvinceAndConvert.com, you may be surprised to learn some of the facts and figures. Here are...
So much of a media buyer's time goes into determining which ad units are best suited to a campaign. Which position is viewed or clicked the most? Do people respond to ads that expand and demand your attention? Does video work? Format and position are two...