A recent Ad Age survey revealed that, contrary to popular belief, younger customers are more willing to pay for digital content. Among customers younger than 26 in developed markets, 30% are already paying for some forms of digital video; 34% pay for digital music and 40%...
The digital advertising world seems to hop through trends at a jaguar’s pace. Today’s hot item is native advertising. Does this mean banner ads are no longer effective? Absolutely not! Instead of being pushed to the wayside in favor of the latest and greatest, banner ads...
There is lots of “noise” on the Internet when it comes to digital advertising. At the height of Web 2.0, it was extremely effective and unrivaled for marketers to simply create a design-heavy, visual ad to rise above the noise. It’s not that easy today. A...
Creating mobile display campaigns can be time consuming, but it’s not as daunting a platform as you may think. Mobile display campaigns don't require any special formula and often don't need to be built too differently from standard display campaign. Mobile display is now the strongest growing...
Pinterest, Instagram, Snapchat, Buzzfeed…. some of the most popular new social media platforms and websites of 2013 are pointing towards a new trend in web ads for 2014. Sources ranging from Forbes.com to blogs like that found on medianovak.com all agree, image driven advertising, especially...
In a recent survey about lifestyles and attitudes, 79% of affluents shared that in the last decade their lives have become quite intertwined with technology, including digital advertising. Almost 60% said they took action as a result of seeing a digital ad, including clicking, searching...