Is the Next Generation Willing to Pay for Digital Content?

A recent Ad Age survey revealed that, contrary to popular belief, younger customers are more willing to pay for digital content. Among customers younger than 26 in developed markets, 30% are already paying for some forms of digital video; 34% pay for digital music and 40%...

09 December, 2015
Digital Video Consumption is On the Rise

More and more consumers are “cutting the cord” when it comes to watching traditional television. In fact, according to MarketingLand.com, digital video consumption is up 13% since last year. One quarter of the U.S. adult population watches original digital video programming at least once a month....

11 May, 2015