Today’s technology allows us to make digital ads personal and targeted; yet brands continue to use these advanced digital platforms for old marketing tactics – shouting and touting about themselves. It doesn’t matter if you convey your message from a shiny new social network or...
Retargeting has been a buzzword in the digital marketing industry for quite some time now. Yet advertisers are rarely leveraging it across their marketing mix, despite the strong trends we found below. According to AdRoll, who surveyed and analyzed their retargeting data from over 11,000 US...
aWeber, a trusted email marketing client, recommends some ways to make the most of your Wordpress Blog. They gathered four of their favorite plugins that help take your content marketing to new heights. Here’s our take on the four recommended WordPress plugins: Scribe Scribe is a plugin that analyzes...
Testing is the name of the game when it comes to successful marketing. Marketers sometimes use call tracking to test their campaigns. Online marketers also test which keywords produce calls, which specific ad copy generates calls, and which calls convert to sales. Why isn’t direct mail marketing...
It’s obvious that the value of trade shows is the face-to-face networking with your buyers. But do they still work? Or do attendees simply get lost and overwhelmed? What if you could have a way to interact with your potential buyers before they even step foot...
The 20 million US children aged 8 to 12 are the new power players of consumerism. Yes, today’s tweens are now known as Generation Z. It has been estimated that they are spending $30 billion of their own money annually and influencing another $150 billion...
This is the digital age. Print is dead. Newspapers are long gone. Get with the program. We disagree. Sure, we specialize in websites, effective social media campaigns and eMedia. But that doesn’t mean we’ve abandoned our roots – it’s not that black and white. There are lots...
Traditional agencies are used to a single creative idea that could be used across a handful of channels like TV, print, and outdoor. In today’s new climate there are dozens of new channels, tactics, and disciplines that require very different skills and individualized messages. Clients no...
Your brand requires lead generation and a sound marketing strategy behind it. It’s vital to remember that defining your message and communicating it to your target audience is the number one best practice. Too many times I see agencies jumping on the bandwagon of the latest...