Today, Gen X is often overlooked, as they are a smaller generation than Baby Boomers and Millennials. But they are still substantial at 65 million! According to eMarketer, this generation came of age alongside the Internet. Most use social networks and smartphones religiously. For marketers using...
Ad Age put together a great list of the top premium online ad placements sourced from media buyers and sellers. The industry executives based their data on the ads’ ability to attract sizeable audiences and justify substantial spending. The top sites listed in this article were...
We’ve all heard our parents or grandparents being teased about having to call the kids to figure out how to use their computer or cell phone. Well these jokes are actually outdated. They may not have tablets, smartphones and laptops in each appendage like the Millennials,...
How much do the personal media habits and interests of advertising professionals influence the media they use for their clients? Believe it or not, some new research indicates that the personal media habits of industry pros aren't anything like that of the consumers they are...
There is so much available today in digital media, much of it is cost-free. So why are people are still buying and reading newspapers? Many feel they cannot get essential information from other sources; that newspapers contain better or more detailed information than they can get...
In an Advertiser Perceptions semiannual survey of nearly 1,200 people involved in deciding how ad dollars are spent digitally, 59% of respondents said they would increase social media ad spending in the next 12 months. The survey also found that social media marketing will make up...
This is the digital age. Print is dead. Newspapers are long gone. Get with the program. We disagree. Sure, we specialize in websites, effective social media campaigns and eMedia. But that doesn’t mean we’ve abandoned our roots – it’s not that black and white. There are lots...