Is Volkswagen Turning Defeat into Victory with New Ad Campaign?

In September 2015 Volkswagen was caught up in what some had nicknamed the “Emissionsgate Scandal”. The German auto-manufacturer who had once prided themselves on altruistic culture was suddenly found to be un-reputable in the public eye. As we have seen with business scandals like that...

What Will The North Face Pay To Be At The Top?

What should companies value more: the trust of their consumers or their visibility in the market? Here's a look at a recent marketing campaign by The North Face that puts that question to the test....

Online Publications, Predictive Ads, and Your Emotions

As humans, it’s inevitable that we are going to feel some emotions about the articles we read or videos we watch. Emoting is part of what we do. Mostly, digital advertisements taking place around those articles have been based on a mixture of tracking your...

Virtual Influencers

Forget robots taking your job. If you are a social media personality, a CGI creation might be coming for your spot in the digital limelight. Virtual personalities are cropping up on social media’s biggest platforms, serving as brand representatives and generating massive followings. Virtual influencers, as...

You

Many years ago, Google had a fun feature that tried to predict your age, gender, race and interests based on your search history. The technology at the time wasn’t particularly refined so unless your online activity closely aligned with stereotypical assumptions about your demographic, the...

Marketing with Intention

If you spend enough time around marketing professionals, you’re bound to learn the word “content” is on the tip of everyone’s tongue. The term is so ubiquitous, it often gets mixed up with other forms of marketing. Though it has many things in common with...

The Others

Social Media is an ever-evolving, fickle virtual world. Platforms disappear almost as quickly as they crop up. Even massively popular social networks aren’t guaranteed to survive with time as we saw with the demise of Myspace. Marketing professional or not, if you want to stay...

Going Digital

As marketing professionals are searching for more ways to increase reach and efficiency, digital technology is reaching new heights; literally. Digital billboards are allowing marketers to display a variety of messages and advertisements multiple times a day to thousands of viewers. Digital billboards allow numerous brands...

Brick-And-Mortar

Living in the digital age doesn’t mean shopping at physical stores is a relic of the past. Consumers are still frequenting brick-and-mortar locations, even if their product research starts online. As a matter of fact, online retailers are expanding into physical stores to capture customers...

COVID-19 Messaging
Context is Key

Believe it or not, every person who watches television, reads books, listens to the radio, checks email, peruses the internet, or simply owns a cell phone, is an expert on advertising. We all specialize in the kind of advertising that engages our individual interests, speaks...