How “Fake News” Is Changing Social Media

Marketing agencies and small business owners may have started to notice a slight hiccup when posting links on Facebook. The metadata (title, description, and image) that auto-generates with each post no longer allows alterations. Though most brands just want to “wow” their audience with creative...

The Perfect Match

Technology is constantly changing. From small enhancements that make everyday items easier to use to never-before-seen innovations that change the world, this evolution never stops. Though some advancements may make their predecessors obsolete, it’s important to marry old and new when it can better our...

Preparing For 2018

The New Year is the perfect time to improve on old habits, develop more efficient routines, and work towards new goals. With the New Year just a few short months away, businesses are already improving, developing, and working on their marketing strategies for 2018. Many...

The Creative Process

Every designer has a unique point of view and their own take on the creative process. It’s that idiosyncratic perspective that results in the innovative art we see every day in our museums, brands, and city streets. A good design calls for originality and these...

You’ve Got Mail

Email marketing can undoubtedly function as a useful promotional tool. But for the average consumer, a misguided email campaign has the potential to be just as much of a nuisance as telemarketers who refuse to remove you from their phone list. An effective e-blast compels...

Social Media Trends To Watch

Social media is more than just a means for connecting with old friends. It’s a marketing tool, a platform for discourse, and a medium for social and technological change. Not only is person-to-person communication easier and quicker than ever, companies and entrepreneurs can now reach...

Mobile First

Cell phones have advanced far beyond their humble beginnings as simple person-to-person communication devices. Now they are calendars, alarm clocks, handheld game consoles, and all-around miniature computers. With more people perusing the web on their phones, marketers and developers have started to implement a mobile...

The Importance Of Social Influencers

From friendly referrals to recommendations from family members, word-of-mouth has always been one of the best influencers in consumer marketing. An opinion grounded in trust and sincerity is effectual and much more likely to prompt action when coming from a familiar source. Companies exercise numerous...

The New Virtual Tour

Imagine making a cross-country move to a place you’ve never been with no friends or family in town. It’d be incredibly difficult to spend a Saturday morning touring new apartments when you have to hop on a flight, check into a hotel, and then say...

Frequency, Familiarity, And The Rule Of Seven

In today’s digital landscape, it’s detrimental for a business or brand to shy away from an active online presence. Costumers use social media to engage, research, and build familiarity with a brand and if your social presence is non-existent, chances are, so are your customers....