Giving Existing Multifamily an Edge

There’s no beating the newest, shiniest apartment project, right? Wrong. Though the appeal of cutting-edge finishes and technologies can’t be denied for certain demographics, with the right branding and positioning, older multifamily communities are seeing occupancy rates increase and even rival their newer competition. Can...

It’s 2017, do you know where your demographics are?

Social Media is an ever-changing platform, but there are three constants you can rely on. First – your ideal buyer is probably on some form of social media (2.8 billion people are using it these days – the same number of people who lived on...

Forget the Weather, the Housing Market says IT’S SPRING!

The weather this winter has been unpredictable at best, at least in our neck of the woods. But while the meteorologist’s forecast continues to vacillate between unseasonably warm and unseasonably cold, the housing forecast is telling us just one thing – Spring Is Here! Traditionally,...

Social on Autopilot? Not so fast.

Life in the digital age has made ‘set it and forget it’ the go-to mode for managing every aspect of our lives – from paying bills to managing the temperature in our homes. But, if you’re ‘setting and forgetting’ your social media efforts, we have...

How Technology is Changing Commercial Real Estate

Until recently, Commercial Real Estate was an industry relatively untouched by technology. Sure, platforms like LoopNet made the process of marketing a listing easier and younger brokers may have spent some time on a social media presence, but the daily ins and outs of brokerage...

Got Tech? If You’re Selling a House this Year, You Should.

Technology. For a long time, it seemed like integrating high tech features into the daily functions of a home was light years away, something more akin to the Jetsons than reality. But, in just the past few years, smart home technology has entered the public...

Forecasting 2017

Regardless of what happens in the next 12 months, one thing is certain – this will be a year of change and transition. But what do the political changes mean for housing? It’s a question that’s been on the mind of not only our industry...

Have we found the key to brick and mortar’s future?

Welcome to one of the biggest retail seasons of the year. With the holidays right around the corner, consumers across the country are scrambling to cross everyone off of their list before the big day. And, as we get further into December, we’re all reminded...

RE Trends 2017: Is Your City Smart?

When you hear the term ‘Smart City’ you may be inclined to envision the streets of the world’s educational meccas. However, in the world of Real Estate, Urban Planning, and Development, that term is taking on a completely different meaning. Today, ‘Smart City’ refers not...